Sampled from 4 of i学's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#945CF4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
“i学”—— 复旦大学出版社出品 移动互联网+时代下的学习新方式 i = intellectual, intelligent, interactional... i学 = “爱”学 = “我”学 (爱上以自我学习为主的翻转课堂学习模式) 复旦大学出版社,由复旦大学主办,其以高质量的学术专著和高校教材为主要特色,不断致力于探索新技术、新媒体环境下的各种出版方式,实现多维立体的融合出版结构。 全新的“i学”App,由复旦大学出版社官方出品,提供海量正版权威资源,利用先进的移动互联网+技术,为用户打造一个移动学习的新方案,结合移动学习课件、有声点读电子书、独立音视频、金课、慕课、微课等丰富形式,更好地帮助学生随时随地进行深度学习,同时为教师提供学生学习情况的形成性评价,让学习真正地翻转、互动起来! 【App内主要内容】 各类教材的移动学习课件、有声点读电子书、配套的音频视频多媒体、不断更新的金课、慕课、微课和海量资源。 【应用特色】 权威出品,优质内容精彩呈现 移动互联,随时随地深度学习 翻转互动,方便教师获得形成性评价 精品金课,为用户提供海量资源 本App由复旦大学出版社联手…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are i学's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: i学 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #945CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.