Screenshot style breakdown
Sampled from 6 of Kolay Gelsin's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#44AC34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
We imagined what people expect about their parcel and designed our system according to customer expectations. Change delivery time, Deliver to my neighbour, Change delivery address, Live tracking, Ring-Do not ring the bell and many more features in this application! We know that reliable and on time delivery is important for everyone and we work with all our potential in this direction. We know that your time is very precious. You just focus on your life, it's our job to deliver your parcel whenever and wherever you want. How? Live tracking: You can track your shipment on the delivery day via app to see where it is. Change delivery time: Choose the available time from the options available to you in the app, after just sit back and relax. Deliver to my neighbour: If you are not at the address on the delivery day, click “Deliver to my neighbour” and we will take your parcel to your …
App details
What you can learn from Kolay Gelsin
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Kolay Gelsin's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kolay Gelsin runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #44AC34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.