Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Shell Fleet App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCCC04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
You started your business for a purpose, not for paperwork. So why fritter away all your time on admin when you could focus on your mission? Shell Fleet App's goal is simple: empower small businesses with up to 30* cars to do work that matters. We offer fleet management on a single digital platform, cutting fuel costs and removing paperwork from the equation entirely. Drive now, pay later with fuel credit on your fuel card, which grants you access to our vast network of locations. Attain full visibility into spending for each driver. Take control over your fuel costs by allocating a budget for each one of the cards in your account and setting flexible limits over each card. Do it all without paper, cutting down on the time it would take to manage physical receipts. Take advantage of our same-day sign-in and register for an account within minutes. It's admin made easy. 6 things yo…
App details
What you can learn from Shell Fleet App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Shell Fleet App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Shell Fleet App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.