Sampled from 6 of Vua Hàng Hiệu - Săn hàng hiệu's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F46C6C bg
#F58080
#54A4F4 accent
#FFFFFF text
Vua Hàng Hiệu là sàn thương mại điện tử chuyên cung cấp các sản phẩm thuộc lĩnh vực thời trang như đồng hồ, kính mắt, túi xách, nước hoa, giày dép.... Tại đây bạn có thể dễ dàng tìm thấy và mua hàng trực tuyến những sản phẩm của các thương hiệu hàng đầu trên thế giới
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Vua Hàng Hiệu - Săn hàng hiệu's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vua Hàng Hiệu - Săn hàng hiệu runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F46C6C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #54A4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.