Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Epic Pizza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E44C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Быстрая и бесплатная доставка по городу. Наша пицца - это не только много, но ещё и вкусно. Доставка заказа от 700 рублей по городу бесплатная, также вы можете забрать пиццу самовывозом, предварительно оформив заказ. Режим работы с 10-00 до 01-00 ч. В нашем приложении Вы можете: Посмотреть меню и совершить заказ. Выбрать удобный способ оплаты. Хранить и просматривать историю в личном кабинете. Получать и копить бонусы. Узнавать об акциях и скидках.
App details
What you can learn from Epic Pizza
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Epic Pizza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Epic Pizza runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E44C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.