Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Milkshake — Website Builder's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCC404 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Make instantly! Milkshake websites are super easy to make and update anytime. No desktops, design or website building skills needed. All you need is your iPhone or iPad and the Milkshake app. 1. Pick a card Cards are the pages of your Milkshake website. You can swipe between each card like an Instagram Story. Each card has unique features for what you want to say, sell or share. 2. Add your content Personalize each card with your text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details, promotions, links and more! 3. Shake up your look ‘Shake it up’ to choose the best look for your card. Customize looks with brand colors, fonts, logos and images. All look designs are beautiful, professional and mobile responsive. 4. Publish and share Once you’ve made your Milkshake website, publish it online for FREE. Then add your ‘link in bio’ to all social profiles, in…
App details
What you can learn from Milkshake — Website Builder
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Milkshake — Website Builder's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Milkshake — Website Builder runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCC404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.