Sampled from 3 of Territory: Storefront Switcher's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#041424 bg
#273442
#144474 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Territory adds the ability to switch storefronts on your device. * As featured on 9to5Mac * Developed for Apple platform developers, you can use Territory to switch App Store country/region on your device to see if your app has been featured in another store or where it ranks for specific keywords in that storefront. Territory contains these great features: STOREFRONT SWITCHER Territory is a storefront switcher tool that allows you to quickly jump between different storefronts on the App Store for seeing app featured status, keyword rankings and category rankings around the world. It’s the perfect way to gain an insight into how your app is performing across the globe. WIDGET Add the configurable Storefront Switcher widget to your Home or Lock Screen to quickly change App Store countries with just a tap. You can customize each Widget to be a different country so you can switc…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Territory: Storefront Switcher's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Territory: Storefront Switcher runs a dark set with one background colour (#041424) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #144474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.