Sampled from 4 of VR Resa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#049C34 accent
#111111 text
VR erbjuder den bästa tågupplevelsen mellan Stockholm och Göteborg. Vi ger dig ett tryggt, snabbt och personligt resande både för fritid och arbete. Därför erbjuder vi resor med högst punktlighet, bra priser och en överlägsen serviceupplevelse. Ladda ner appen för att: • Enkelt boka dina resor mellan Stockholm och Göteborg samt våra övriga destinationer • Få en smidig överblick över dina bokade resor • Få access till Mitt VR och ta dela av dina personliga erbjudanden och förmåner • Ta kontakt med vår kundservice
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are VR Resa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VR Resa runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #049C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.