Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Water tracker Waterllama's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04BCDC bg
#03A5C1
#04546C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
** 2022 APP STORE AWARD Winner ** ** 2022 APPLE DESIGN AWARD Finalist ** You know you need to drink more water! • Smart Reminders during your day • Complete 10+ fun healthy Challenges • 50+ Hydration Tips • Collect & fill up 140 cute Characters • Track water from anything you drink: 150+ most popular beverages • Apple Watch app • Widgets: home screen, lock screen, control center • Track Calories • Calculate your daily water goal based on your weight, activity & weather • Charts & monthly Recaps • Streaks • Celebrate your day with fun recap illustration • Create your own beverages • 20+ Animated Messages Stickers • Logs Calendar • Monthly In-App Events • Apple Health Sync • Shortcuts & Siri support • Oz/Ml measure units • Localized into 22 languages • All features are based on scientific studies of building healthy habits Benefits of drinking water + Weight loss & healthy skin + Improv…
App details
What you can learn from Water tracker Waterllama
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are Water tracker Waterllama's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Water tracker Waterllama runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04BCDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04546C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.