Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of ЕИС's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4F4 bg
#CFD6D6
#541CEC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Официальное приложение Единой информационной системы в сфере закупок (zakupki.gov.ru). Все закупки по 44-ФЗ, 223-ФЗ и ПП РФ 615 в вашем телефоне. Вы - поставщик: - Будьте в курсе новых закупок, размещенных в ЕИС - Находите потенциальных заказчиков - Анализируйте закупки конкурентов - Получайте уведомления о событиях по закупкам - Добавляйте события в календарь Вы - заказчик: - Подписывайтесь и получайте уведомления по своим закупкам - Просматривайте общую информацию по другим закупкам - Будьте в курсе актуальных новостей ЕИС Мы постоянно совершенствуем сервисы приложения. Если у вас есть интересная идея или возникла проблема при работе с приложением- пишите нам на mobile@zakupki.gov.ru
App details
What you can learn from ЕИС
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ЕИС's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ЕИС runs a light set with one background colour (#ECF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #541CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.