Screenshot style breakdown
Sampled from 6 of Iguatemi One's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#542C0C accent
#111111 text
Screenshots
Icon palette
About this app
O Iguatemi ONE é o programa de relacionamento que tem toda a exclusividade que nossos clientes merecem, com serviços e parceiros que apenas a Iguatemi pode oferecer. Ele conta com quatro níveis: Silver, Gold, Black e Diamond que oferecem benefícios e vantagens exclusivas. Seu nível será determinado pelo seu consumo em nossos shoppings, ou seja, dos pontos acumulados com base nas suas compras. Os benefícios e vantagens de cada nível podem ser ativados sem a necessidade de resgatar pontos. Os pontos têm validade de 12 meses. Para acumular pontos, basta solicitar a nota fiscal com CPF e registrá-la em nosso aplicativo. Através do nosso aplicativo você pode se inscrever, consultar seu status dentro do programa, validar seu consumo em nossos shoppings, ativar benefícios e muito mais. Para conhecer todos os detalhes do programa, consulte o regulamento completo do Iguatemi ONE.
App details
What you can learn from Iguatemi One
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Iguatemi One's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Iguatemi One runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #542C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.