Sampled from 4 of YuMuuv's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0474FC bg
#2787FC
#FCDC9C accent
#FFFFFF text
YuMuuv is a science-based physical activity promotion platform for companies and communities who are looking to raise health awareness. We mediate objective physical activity data in a simple, safe, and unifying way. The application does not contain any in-app purchases and is completely FREE to use if your activity/health mediator has redeemed and forwarded you the sign-up code. Our functionality is described here: - Get your company/community sign-up code and register your account - Activate your sport/smartwatch or activity monitor - Step into challenges and win prizes for being active - See your progress and compare yourself with your friends/colleagues - Be healthy and enjoy long-term benefits. We connect with all your favorite apps and devices – including Apple Health, Fitbit, Garmin, Polar, and Suunto. YuMuuv
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are YuMuuv's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: YuMuuv runs a dark set where the background shifts from screenshot to screenshot (first shot #0474FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.