Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Swig Drinks's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC3C44 bg
#EE575E
#F48484 accent
#FFFFFF text
- #3Carrier 2:55 PM - IA Nearest To Me on
- #4Sodas
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 5 words on average (longest 9).
Screenshots
iPad screenshots
Icon palette
About this app
Want to try our new, cutting edge Mobile Ordering for getting your favorite Swig order even faster/easier than a normal Drive-through? Or want to track your loyalty, gift cards and receive special app-only offers? Then check out the new Swig app! It's A-MAZ-ING!!!
App details
What you can learn from Swig Drinks
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Swig Drinks's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Swig Drinks runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #EC3C44) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F48484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.