Sampled from 5 of 国家政务服务平台's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#CC3444 accent
#111111 text
国家政务服务平台客户端由国务院办公厅主办,国务院办公厅政务办公室负责运行维护。 国家政务服务平台作为全国政务服务的总枢纽,重点发挥公共入口、公共通道、公共支撑等三大作用,为全国各地区各部门政务服务平台提供统一政务服务门户、统一政务服务事项管理、统一身份认证、统一电子印章、统一电子证照、统一数据共享等“七个统一”支撑服务,实现支撑一网通办、汇聚数据信息、实现交换共享、强化动态监管等四大功能,解决跨地区、跨部门、跨层级政务服务中信息难以共享、业务难以协同、基础支撑不足等突出问题。 欢迎广大公众对本平台建设积极献计献策,提出宝贵意见和建议。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 国家政务服务平台's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 国家政务服务平台 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC3444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.