Sampled from 5 of EasyCoop's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4041C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Fai la spesa online con l'App EasyCoop, scegli il servizio di spesa a domicilio di Coop Alleanza 3.0 attivo in Emilia-Romagna e Veneto. Scegli tra 13.000 prodotti di cui 3000 freschi e decidi quando farti consegnare la tua spesa a domicilio con la flessibilità che solo EasyCoop ti può dare. Niente traffico, niente stress e zero fatica. Fai la spesa online dall’app e noi te la portiamo a qualsiasi piano anche senza ascensore; prima di arrivare ti manderemo un SMS con nome e foto dell’addetto EasyCoop che ti avviserà di chi e quando effettuerà la consegna, in modo che si sappia a chi “aprire la porta". Inoltre, con EasyCoop la freschezza è garantita. Ci assicuriamo il corretto mantenimento della temperatura dei prodotti dalle celle industriali alla consegna con veicoli refrigerati. Scegliamo per te la scadenza più lontana dandoti così la massima durata possibile di ogni prodotto,…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are EasyCoop's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EasyCoop runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.