Sampled from 6 of HeyConad's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC4C04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Resta sempre aggiornato sul mondo Conad: offerte, volantini, promozioni e tanti servizi dedicati, tutti in un’unica App. Con HeyConad App potrai: SUPERMERCATI E NEGOZI *Trovare in ogni momento i punti vendita e i supermercati più vicini a te o quelli presenti nella località di tuo interesse *Consultare la scheda dei punti vendita e del tuo negozio preferito ed essere sempre aggiornato su offerte, orari, giorni di apertura straordinari e servizi offerti *Aggiungere e consultare i tuoi prodotti preferiti su HeyConad Spesa Online *Accedere al servizio e-commerce per acquistare la spesa online, e scegliere tra il ritiro in negozio o la consegna a domicilio PROMOZIONI, OFFERTE E VOLANTINI *Consultare volantini e i servizi dedicati nei negozi specializzati, come Parafarmacia, Conad Self, PetStore e Ottico *Sfogliare e consultare i volantini del tuo punto vendita e scoprire tutte …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are HeyConad's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HeyConad runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC4C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.