Screenshot style breakdown
Sampled from 5 of MyWoolies App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#B44494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Connect and Engage. Connect, collaborate, share and engage. MyWoolies provides you with a practical, on-the-go way to connect with the information you need to know, when you need it. • Enjoy info on health, finances, family and more • Provide feedback on a variety of topics • Receive useful information instantly on your phone The MyWoolies can be used by internal employees of Woolworths and external stakeholders, partners, and community members. The app is aimed at 40000+ users across South Africa, Botswana, Kenya, Lesotho, Mauritius, Mozambique, Namibia, Swaziland, Tanzania, Uganda, and Zambia, as well as stakeholders and partners in the UK and USA.
App details
What you can learn from MyWoolies App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are MyWoolies App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyWoolies App runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B44494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.