Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of toypo / トイポ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#EC6C74 accent
#111111 text
Screenshots
Icon palette
About this app
トイポとは、好きなお店をアプリひとつでスマートに、お得に利用できるアプリです。トイポ上には、カフェやレストランをはじめ、温浴施設やバッティングセンターなどの様々なお店がスタンプカードやクーポン、回数券、テイクアウト、デリバリーなどの機能を備えたアプリを公開しています。ぜひ、好きなお店を登録して、スマートにお得にお店を利用しましょう。 【こんな人におすすめ】 ・お店アプリごとにインストール・会員登録するのが面倒 ・スマホで注文・決済したい ・好きなお店の最新の情報を知りたい ・ 紙のスタンプカードやクーポン、回数券を財布に入れたくない/入れていて財布がかさばっている 【トイポの特徴】 ・ 簡単に登録できる メールアドレスやパスワードの設定なしで登録できるので、直ぐに終わります。 ・注文・決済をアプリひとつで いつでもどこでもスマホから注文・決済できレジで待つ必要がありません。 ・お店の特典をもっと賢く アプリで管理できるので、スタンプカードやクーポンを毎日持ち歩く必要なし。 忘れたり、紛失することも…
App details
What you can learn from toypo / トイポ
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are toypo / トイポ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: toypo / トイポ runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC6C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.