Sampled from 3 of My Fare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4142C bg
#CC3449
#E4BC94 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Purchase and use tickets instantly on your smartphone. Your tickets/passes are stored directly on your phone and can be activated whenever you're ready to begin your trip. With Calgary Transit My Fare you can: - Conveniently purchase your ticket or pass online before you travel, using your credit or debit card - Activate your ticket/pass - Pay a single fare or multiple fares for a group of riders - Store multiple tickets on your phone for future use - Stop using paper tickets - your smartphone is your ticket
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are My Fare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Fare runs a dark set with one background colour (#C4142C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4BC94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.