Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Oxford Advanced Learner's Dict's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04245C bg
#274272
#2C7CBC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
A one-stop dictionary reference app for learners of English! The following products are available: • Oxford Advanced Learner’s Dictionary • Oxford Collocations Dictionary • Oxford Learner’s Thesaurus The Oxford Advanced Learner’s Dictionary is the world’s bestselling advanced-level dictionary for learners of English. It has helped millions of learners to develop their English skills for work and study, and leads the way to more confident, successful communication in English. It contains over 86,000 words, 95,000 phrases, 112,000 meanings and 237,000 examples, all using clear and simple language to help non-native speakers learn more easily. The Oxford Collocations Dictionary shows you which words work together and helps you express your ideas naturally and convincingly. It is especially useful for writing essays or preparing for exams in English. For example, which adjectives can you…
App details
What you can learn from Oxford Advanced Learner's Dict
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Oxford Advanced Learner's Dict's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Oxford Advanced Learner's Dict runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04245C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C7CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.