Sampled from 6 of Soriana App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F42414 accent
#111111 text
Compra tus productos favoritos al mejor precio sin salir de tu hogar. ¡Más cerca de ti! Descarga la app Soriana y recibe tus productos favoritos. -¿No quieres ir al súper? ¡Nosotros nos encargamos de llevarlo a las puertas de tu casa!. Encuentra los productos de la mejor calidad y la mayor frescura. -Rapidez en tus compras desde la app Soriana. Seguro quieres ahorrar tiempo al realizar tus compras. ¡Estás en el lugar indicado! Escanea los códigos de barras de los artículos que desees y crea listas, estas puedes agregarlas a tu carrito. Dichas listas se pueden guardar en tu app para futuras compras, en las que además de ahorrar dinero, cuidarás tu valioso tiempo. -Con tu cámara también puedes escanear los códigos de tus productos para consultar precios o promociones actuales, agilizando tu proceso de compra. -Elige la dirección donde deseas recibir tu pedido, o bien, si deseas recog…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Soriana App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Soriana App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F42414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.