Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of NZeTA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4ECFC bg
#BACFDD
#3C6474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
NZeTA – Get it before you go Download this free official New Zealand government app and use it to request your NZeTA and pay the IVL. The app is the fastest way to request an NZeTA and should take you less than 5 minutes. You can use the app to scan your passport to upload your details and scan your credit or debit card for ease of payment. You can request and pay for up to 10 NZeTAs in one transaction for your family or group. What are the NZeTA & IVL? The NZeTA is a border security measure introduced by the New Zealand Government on 1 October 2019. To find out more, visit the Immigration New Zealand website. https://www.immigration.govt.nz/nzeta Most visitors coming to New Zealand must pay an International Visitor Conservation and Tourism Levy (IVL). The IVL is a way for you to contribute directly to the tourism infrastructure you use and help protect the natural environment y…
App details
What you can learn from NZeTA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are NZeTA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NZeTA runs a light set with one background colour (#D4ECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C6474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.