Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Fernwood Fitness's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#EC048C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
At Fernwood, we empower women to exceed their own expectations. When you join Fernwood, your membership to our empowered and exclusive female fitness community includes everything you need for health, fitness and wellness. It’s never been easier to: • Effortlessly manage your bookings • Stay in the loop with club news • Unlock exclusive member perks that keep you motivated • Track your milestones • Manage your membership APPLE HEALTHKIT We also use HealthKit to allow users to share their activity and workout data with the app. This data is used to incentivise users to stay active.
App details
What you can learn from Fernwood Fitness
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Fernwood Fitness's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fernwood Fitness runs a dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC048C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.