Sampled from 5 of EXPO REAL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E40414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Die EXPO REAL App ist Ihr perfekter Begleiter vor und während dem Messebesuch. Ob Vorab-Planung oder schnelle Orientierung – die EXPO REAL App unterstützt Sie mit vielen nützlichen Services: Suchen und finden Sie Aussteller, sehen Sie sich das Konferenzprogramm durch, fügen Sie die für Sie wichtigsten Unternehmen und Programmpunkte Ihren Favoriten hinzu und vieles mehr. Im integrierten Network-Bereich können Sie bereits vor der Messe mit anderen Teilnehmern Kontakt aufnehmen und Termine vereinbaren. So können Sie Ihren Messebesuch bereits im Vorfeld optimal planen und behalten jederzeit den Überblick.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are EXPO REAL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EXPO REAL runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E40414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.