Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Airmid UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#041454 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to Airmid UK, the new health management app from TPP. Airmid allows you to coordinate your care across the NHS, from requesting medication, to booking appointments and video consultations. Simple Registration Self-registration using the NHS Login service. Existing SystmOnline users can use their existing username and password. Appointment Management Book appointments with your GP practice and other providers. Receive reminders when your appointments are due. View and manage your upcoming appointments. Video Consultations Direct video consultations with your GP practice and other NHS organisations. Medication Management An easy way to request your repeat prescriptions. Set up reminders to take your medication and record what you have taken. Your Medical Record View your complete medical records at the organisations that care for you. See your current medication, referra…
App details
What you can learn from Airmid UK
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Airmid UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Airmid UK runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #041454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.