Sampled from 6 of HICH's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECFC bg
#D6CFDD
#34D45C accent
#111111 text
HICH is a fun social polling app where you can give and get opinions on absolutely anything! Create Your Own Polls! Got a burning question you desperately need answers to? Create an image, text, or video poll, type your question, and post your poll to our global community - or a custom audience. Then sit back and watch the votes roll in! Share Your Opinions! Love giving your input on trending topics and helping others make decisions? HICH has hundreds of thousands of polls just waiting for your vote! Simply pick your favourite options, tap-to-vote, and instantly see how others voted. Make Friends! The HICH community is packed full with awesome people from all over the world who love sharing their opinions and connecting over their favourite subjects. Follow, get followed, and direct-message the people who inspire you the most! Earn Rewards! HICH is all about celebrating our most g…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are HICH's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HICH runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4ECFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #34D45C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.