Sampled from 6 of Template Planner for Instagram's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C5C4C bg
#727265
#BC8CEC accent
#FFFFFF text
Meet Template – the Instagram template app with 850+ IG layouts and designs for your photos & videos. Customize your Instagram feed with Template’s vast selection of customizable illustrations, fonts, templates & more. Sleek, modern & always in style – Template’s vast selection of Instagram layouts are specially designed to fit your unique aesthetic. Whether you’re looking to create more captivating Insta Stories, single-feed posts, or Galleries, Template makes it easy to design, plan & customize every aspect of your IG feed. Made for influencers, content creators, e-shops, & small businesses to perfect their feed & create professional-looking social media content. It’s never been easier to create an Instagram feed that’s uniquely you. Create, design & captivate with Template today. TEMPLATE FEATURES FEED TEMPLATES • Design your perfect Instagram feed with ease on Template • Handpic…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Template Planner for Instagram's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Template Planner for Instagram runs a dark set where the background shifts from screenshot to screenshot (first shot #5C5C4C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC8CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.