Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Bupa بوبا's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#047CCC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
All Your Services in One App for Comfort and Convenience: • Submit claims quickly and easily. • Keep your virtual card handy, wherever you go. • View your network and get directions via Google Maps. • Check your and your family's benefits and usage. • Manage your Electronic Health Records and access prescriptions, lab reports, and more. • Live chat with our agents and health services doctors. Enjoy Comprehensive Healthcare with Our Health Services Program: • Access stress-free home services: medication refills (pick-up or delivery), home labs, and vaccinations (child or seasonal). • Get an International Consultation. • Women’s Health: Consult with female health services doctors for insights on maternity, childcare, and more. • Build your digital health profile. • Integrate with HealthKit to track medical, lifestyle, wellness, and mental health data in your interactive dashboa…
App details
What you can learn from Bupa بوبا
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Bupa بوبا's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bupa بوبا runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.