Sampled from 5 of Puregold Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#74AC7C bg
#66976D
#246C5C accent
#111111 text
Want to shop groceries straight from the comforts of your home, office or while travelling? Meet SALLY-your newest Shopping Ally from the Puregold Mobile App. Experience #PanaloShoppingMoments with SALLY: • We have what you need! We have a wide-range fresh produce, household, and exclusive grocery items to choose from. • We are available nationwide! Serving more than 2,500 barangays from Luzon, Visayas, and Mindanao. • It’s so easy to use. Look for a particular product using the product search function or you can do it through the category page which is like going through the aisles of our stores. Still can’t find your favorite item? Don’t fret. You can add an item by scanning the product’s barcode using your mobile phone and it’ll be easily added to your cart. • Always on-the-go. Just click the re-order button and it will allow you to order the previous items you purchased. • Su…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Puregold Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Puregold Mobile runs a light set where the background shifts from screenshot to screenshot (first shot #74AC7C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #246C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.