Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of iOverlander's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B43C0C bg
#BE572E
#64A4C4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
iOverlander is a mapping app to help travelers find camping and accommodation worldwide - no matter how remote your destination. Only real places by real travelers. Unbiased and never sponsored. There is no list or robot that can ever replace what a traveler says standing right there in that spot. Typos and all, we believe the best data comes from overlanders onsite. No signal? No problem. The best places on this planet don’t have cell signal. All our data is stored on your phone, so you can plan your day without wifi. Download offline maps of entire states and countries, that give you all the tiny alleys, building footprints, and small landmarks to make travel easier. Campsites are just the beginning. Mechanics, restaurants, hotels, propane, water, wifi, shopping, laundry, showers, doctors, tourist attractions, border crossings, warnings, checkpoints, insurance, storage, shipping…
App details
What you can learn from iOverlander
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are iOverlander's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iOverlander runs a dark set with one background colour (#B43C0C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64A4C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.