Sampled from 5 of Goki's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#7C5434 accent
#FFFFFF text
Welcome to Goki. Check-in & get your Smart Key prior to arrival, meet other guests & find out what’s on where you're staying. SmartKeys Your phone is your key. Access your room & other common areas with the tap of a button. Social Meet other guests staying at the same time & see who’s attending today's events & activities. Save time No more queues, filling in registration forms & waiting for a keycard to get to your room! Better stays Message reception any time, extend your stay & leave feedback all from your phone. Experience more Get real time reviews from other guests for experiences you want to book. Join over a million travellers that have used Goki as the Key to their room while they travel.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Goki's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Goki runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C5434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.