Sampled from 6 of to Stories's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#04F4F4 accent
#FFFFFF text
Unlock a whole new experience of story making with all-in-one tool for creators, bloggers, content and news makers. PHOTOS Publish photos to Instagram Stories directly from Photo Albums or Camera on your iPhone 10x faster! The simpliest workflow you can imagine. No more complicated searchings for photos or videos via Instagram. PHOTO COLLAGE Choose 2-6 photos and share it via toStories. The app automatically generates a nice looking photo collage. VIDEO The fastest way to trim and share a video on the go. We promise! Forget about multiple editing apps, saving video copies or overwriting the original. Now it's easy to cut and share even a very loooooong video! YOUTUBE VIDEO Share a Youtube video and the app will generate a nice preview with a cover, video name and channel name. A better alternative than making a screenshot. TWEETS You can make a nice story sharing a tweet and applyi…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are to Stories's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: to Stories runs a dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04F4F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.