Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of IKEA 宜家家居's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCE494 accent
#111111 text
Screenshots
Icon palette
About this app
宜家家居，来自瑞典，全球知名家具和家居零售商，以“为大众创造更美好的日常生活”为理念。 在这里你不仅可以买到9000多种产品，了解最新的商业促销信息，更可以获取源源不断的家居灵感和家居解决方案。无论你喜爱哪一种风格，都可以在这里找到你喜欢的产品，和你需要的家居解决方案。 宜家目前配送到全国超过二百个城市， 运费9.9元/包裹起。 * 此移动应用（App）由宜家电子商务（中国）有限公司运营，仅供中国内地的宜家用户使用。 IKEA, founded in Sweden, is a global home furnishing retailer with the vision “to create a better everyday life for the many people”. Via the new IKEA App, you can shop through more than 9000 products and get the latest promotions. Moreover, inspiration and solutions about home furnishing are always available here. We provide various styles, products and solutions that correspond to your needs. Now, IKEA’s delivery service has covered more than 200 cities in China. Freight fees star…
App details
What you can learn from IKEA 宜家家居
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are IKEA 宜家家居's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IKEA 宜家家居 runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCE494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.