Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Mullvad VPN's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCEC14 bg
#DDCF11
#2C4C74 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Free the internet from data collection with Mullvad VPN – a service that helps keep your online activity, identity, and location private. Only €5/month. GET STARTED 1. Install the app. 2. Create an account. 3. Add time to your account via in-app purchases, vouchers or on our website. To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge). ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS * Creating an account requires no personal info - not even an email address. * We keep no activity logs. * We offer the possibility to pay anonymously with cash or cryptocurrency. * Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery. HOW DOES MULLVAD VPN WORK? With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website…
App details
What you can learn from Mullvad VPN
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Mullvad VPN's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mullvad VPN runs a light set with one background colour (#FCEC14) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C4C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.