Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Moves +'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#643CC4 bg
#7957CC
#3C2474 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Get rewarded for your activity with the Moves+ app! Moves+ is an app that tracks and rewards you for the activity you do. Simply attach your tracking app or wearable device to your Moves+ account. Moves+ connects with the following trackers: - Apple Health - Garmin - Withings Health Mate App - Fitbit - Strava Rewards Build up points when you log running, walking, cycling and swimming activities. Exchange your points for a host of rewards including coffees, clothing and free gym passes! Challenges Compete in activity challenges to push yourself further and earn bonus points and prizes when you complete them. Badges Earn badges every time you achieve milestones in the app. Groups Stay social on Moves+ and create groups with your friends and set yourself some group goals to achieve together. Leaderboard See how you are doing compared to your friends by checking the monthly leaderboar…
App details
What you can learn from Moves +
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Moves +'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Moves + runs a dark set with one background colour (#643CC4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C2474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.