Screenshot style breakdown
Sampled from 5 of PSE&G's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#44A4B4 accent
#111111 text
Screenshots
Icon palette
About this app
Secure and easy tool to manage your PSE&G My Account on the go - sign in, pay your bill and review your energy use. Already registered for a PSE&G My Account? You can start using the app right away! Sign in with your username and password, and if this is your first time using the app, enroll in our secure Multi-Factor Authentication (MFA) to keep your account safe. Verify your email address, then sign up for SMS and Phone Call authentication to complete set up. Next time you login, you can choose which factor you would like to authenticate with, and will verify with a One-Time Passcode. Not registered? Easily create your My Account profile right within the app. Use the app to: - Make payments - Compare and manage energy usage - Report an outage - Manage payment options - Contact PSE&G customer service Powerful features: - Easy sign on with touch/face ID - Bill & payment alerts - O…
App details
What you can learn from PSE&G
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are PSE&G's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PSE&G runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #44A4B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.