Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Insta360's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0474A4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Insta360 cameras and handheld gimbals give creators, athletes and adventurers tools to create like they’ve never created. Whether you’re upping your shooting game with an Insta360 cameras, the Insta360 app is a creative powerhouse in your pocket that acts as your camera’s sidekick. Let AI do the work with auto editing tools and templates, or dial in on your edit with a host of manual controls. Editing on your phone has never been easier. New Album Page Layout Thumbnails now automatically uses the best angle to easily identify and manage files. AI Edit AI can handle the entire reframing process! Sit back and let your action highlights make themselves, now faster with improved subject detection for even easier editing. Shot Lab Shot Lab is home to tons of AI-powered editing templates that help you create viral clips in just a few taps. Discover over 25 templates, including Nose Mode, …
App details
What you can learn from Insta360
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Insta360's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Insta360 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0474A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.