Sampled from 5 of My IMC's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#045494 accent
#111111 text
My IMC App is part of our commitment to the community to pioneer a unique approach of healing the body, mind and soul by applying the best global healthcare standards and pursuing divine ethics. Through this application, which includes the International Medical Center Network that includes both the International Medical Center Hospital and the First Clinic, we strive to provide a seamless patient experience using convenient channels for our visitors and patients, providing them with secure access to digital healthcare anywhere and anytime without the need to visit our healthcare facilities. My IMC is designed to serve our patients by giving them a full overview of their health situation (medical records, medications and allergies). My IMC App features include: • Book, reschedule or cancel appointments. • Ability to self check-in and pay through the application. • View and downlo…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are My IMC's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My IMC runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #045494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.