Sampled from 6 of SCALPERS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#4C6C7C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 2.5 words on average (longest 4), mostly ALL CAPS.
Conoce nuestra nueva temporada para hombre, mujer y niños y realiza tus compras desde cualquier lugar. Es intuitiva, rápida y muy práctica. Podrás hacer uso de tus puntos del programa Partners in Crime, canjear descuentos y recompensas. Utiliza el buscador para encontrar rápidamente lo que necesitas. Además, si lo ves en la tienda y tu talla no está disponible o no quieres esperar colas, puedes usar la función ESCANEAR para encontrarlo fácilmente en tu app. Todas tus compras a un click. En tu cuenta podrás hacer seguimiento en todo momento del estado de tus pedidos. Haz tu lista de favoritos fácilmente. Puedes guardarlos para más tarde y seguirán en tu sección de favoritos de la app de Scalpers. Paga rápidamente con Apple Pay Comparte las prendas que te gustan con tus contactos a través de la función compartir. Activa las notificaciones para estar siempre informado de novedades …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are SCALPERS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SCALPERS runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C6C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.