Screenshot style breakdown
Sampled from 6 of M&S India's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#94644C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Shop on the go Enjoy online shopping experience on-the-go whether you’re at home or office by downloading the M&S India app. Access our entire online product catalogue on-the-go without any hassle comprising quality, trendy, innovative clothing and accessories that M&S is famous for, at truly competitive prices. Shop for handpicked clothing, exquisite lingerie, luxurious beauty products and accessories for men, women and kids. Download the all-new interactive and innovative M&S app for free and enjoy a unique experience! Fashion on your fingertips Multi-tasking is now going to be your new skill thank to a seamless online shopping experience. Wherever you are, sign in quickly with the mobile login functionality, browse through our collections and get your order confirmed - all in a matter of a few minutes. Our user-friendly interface will help you navigate with ease while the high-…
App details
What you can learn from M&S India
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are M&S India's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: M&S India runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94644C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.