Screenshot style breakdown
Sampled from 6 of STEPPI's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#0CECBC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
STEPPI is an app that rewards you for being active, you don't need to run a marathon just simply STEP to SAVE! Join the thousands of people using their daily steps to SAVE BIG on dining, shopping and entertainment. STEPPI Rewards are available in the UAE only. STEP & SAVE Connect your smartwatch, wearable device or mobile phone and start tracking your steps, every step taken is added to your 'STEPS WALLET' which you can then spend on offers like 2-4-1's, 50% off, free gym passes and much more! GET ACTIVE STEPPI motivates you to be more active and earn rewards with a range of built in challenges, click to take part in a simple steps challenge and watch your STEPPI wallet grow! Are you up for some friendly competition? No matter what your level of fitness, age or lifestyle STEPPI encourages you to have fun and be active." If you select Apple Health for tracking, STEPPI integrate…
App details
What you can learn from STEPPI
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are STEPPI's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: STEPPI runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0CECBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.