Screenshot style breakdown
Sampled from 3 of Kmart Photos's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4ECEC bg
#BACFCF
#447444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Kmart Photos: Photo prints & gifts Whether its Photo Mugs, Canvas and Home Decor, Photo Books or simple but beautiful prints, the Kmart Photos App makes it easy to create & share your memorable moments. Simply pick a photo from your camera roll, then personalise to create a one-of-a-kind gift. Order anywhere, anytime and receive it at your convenience: Click & Collect next day pickup at the Kmart photo centre or have it delivered to your home or local Kmart store. FEATURES • A wide product range of photo prints, gifts, home décor, photobooks, cards, calendars, magnets, mugs and more – provided at everyday low pricing • Orders delivered your way: Click & Collect next day pickup to your local Kmart, deliver to home or to your local store • Let the App find your nearest store for pickup • We’re constantly improving your app experience. Make sure you keep your updates turned on, so …
App details
What you can learn from Kmart Photos
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Kmart Photos's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kmart Photos runs a light set with one background colour (#D4ECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #447444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.