Sampled from 5 of MS Vacances's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#142C5C bg
#344972
#0474A4 accent
#FFFFFF text
Cap sur nos Destinations Bonheur : 5 Camping Clubs 5* et 7 Campings 4*, sur la Côte Atlantique et en Méditerranée. L’application MS Vacances : votre partenaire idéal pour préparer confortablement votre séjour et vivre pleinement l’Expérience MS ! Avant votre séjour Découvrez nos 12 destinations, toutes en bord de mer. Consultez les services et informations pratiques de chaque Campings et Clubs pour bien préparer vos vacances. Vous avez déjà réservé ? Apprenez-en plus sur votre prochaine destination et retrouvez votre réservation en vous connectant à votre compte ! Jour après jour, préparez-vous à rejoindre la grande famille MS et à vivre une aventure unique ! Pendant votre séjour Au réveil, soyez informés des activités proposées du matin jusqu’au soir… Composez votre journée idéale et profiter de l’instant présent ! Planning d’animations, informations pratiques, services …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are MS Vacances's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MS Vacances runs a dark set with one background colour (#142C5C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0474A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.