Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of NetGalley Shelf's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACCC84 bg
#97B374
#D47C4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
NetGalley Shelf is a reading and listening app for NetGalley members. NetGalley helps publishers and authors promote digital review copies and audiobooks to book advocates and industry professionals. Publishers make digital review copies and audiobooks available for the NetGalley community to discover, request, read, and review. NetGalley does not sell any content, including books or audiobooks. Each book on NetGalley is provided to specific members by the publisher directly, at no cost to the NetGalley member. Books on the NetGalley site are used for review and promotional purposes only. Users of the NetGalley Shelf app will need to register as NetGalley members on NetGalley.com or NetGalley.co.uk, then all your approved NetGalley books and audiobooks will automatically appear in this app. No need to press Download on the NetGalley website! Reading is easy and convenient using the …
App details
What you can learn from NetGalley Shelf
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are NetGalley Shelf's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NetGalley Shelf runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ACCC84) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D47C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.