Sampled from 6 of initial (이니셜)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#445CF4 bg
#5E72F5
#94A4FC accent
#FFFFFF text
증명이 필요한 순간! 안전하고 간편하게 initial(이니셜)로 하세요! ■ 모바일 신원증명/전자증명 initial 앱을 통해 다양한 신분증과 증명서를 발급부터 제출까지 간편하게 이용할 수 있어요. - 발급 가능 신분증 : 대학 신분증, 대학 교우증, 진료카드, 노인 일자리 증명, initial 학생증, 혁신공유대학 학생증 - 발급 가능 증명서 : TOEIC/TOEIC Speaking&Writing 성적증명서, 수리비 영수증 및 내역서, 대학 제증명 (재학증명서/성적증명서/졸업증명서/졸업예정증명서), ProDS 자격증, 출입권한증명 ■ 정부 전자문서함 공공기관 증명서를 주민센터 방문 없이 initial로 제출하세요! ■ 휴대폰 파손 보험 청구 서비스 복잡한 휴대폰 수리 증빙 서류를 initial을 이용하여 보험 청구도 쉽게 해결하세요! ■ 구비서류 제출 서비스 고객센터 업무에 필요한 신분증, 주민등록표등본, 기타 서류를 initial로 촬영하여 한번에 제출하세요! ■ 대학 신분증 대학 신분증을 initial로 발급받아 교내 출입은 스마트하게 이용해보세요! [서비스 문의] initial.help@sk.com…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are initial (이니셜)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: initial (이니셜) runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #445CF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #94A4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.