Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of IO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043CFC bg
#2757FC
#8CB4FC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Con l’app IO interagisci in modo semplice e sicuro con diverse Pubbliche Amministrazioni italiane, sia locali che nazionali. Puoi accedere a tutti i loro servizi, ricevere comunicazioni e gestire i pagamenti, in un'unica app. In particolare, tramite IO puoi: - aggiungere i tuoi documenti personali al Portafoglio dell’app per averli in versione digitale e sempre con te, sul tuo dispositivo; - ricevere messaggi e comunicazioni rilevanti dagli enti pubblici, incluse quelle a valore legale; - ricordare e gestire le tue scadenze verso la Pubblica Amministrazione; - pagare qualsiasi avviso pagoPA, inquadrando il codice QR o a partire da un messaggio ricevuto in app; - scaricare le tue ricevute pagoPA, anche se non hai pagato tramite l’app. Per iniziare con IO, accedi all’app con le tue credenziali SPID o, in alternativa, con la tua Carta d’Identità Elettronica (CIE) o l’app CieID. Dopo il…
App details
What you can learn from IO
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are IO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IO runs a dark set with one background colour (#043CFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CB4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.