Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of ALO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C2C bg
#494949
#A47C5C accent
#FFFFFF text
- #2Be the first to shop our drops Q alo + GET REWARDS ry
- #3Get access to app-exclusive sales Shop GET REWARDS
- #5Checkout quickly & seamlessly Bag (1) Airlift Intrigue Bra $78
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 10.3 words on average (longest 13).
Screenshots
Icon palette
About this app
Get the most with the ALO mobile app — your quick & easy pass for early drop access, app-exclusive drops & promotions and more. It’s easier than ever to shop for studio-to-street looks and take your practice with you.
App details
What you can learn from ALO
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ALO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ALO runs a dark set where the background shifts from screenshot to screenshot (first shot #2C2C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A47C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.