Sampled from 5 of MijnGegevens's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0474C4 accent
#111111 text
Uw persoonlijke gegevens uit MijnOverheid handig en overzichtelijk in 1 app! Snel uw energielabel opzoeken of uw inkomstengegevens controleren? Uw persoonlijke gegevens uit MijnOverheid staan nu handig en overzichtelijk in 1 app: de MijnGegevens app van MijnOverheid. Klopt er iets niet? In de app ziet u direct u hoe u uw gegevens kunt (laten) aanpassen. Belangrijke data zoals de verloopdatum van uw paspoort of identiteitsbewijs zet u via de app direct in uw eigen agenda. De MijnGegevens app is alleen te gebruiken in combinatie met de DigiD app. De DigiD app moet op hetzelfde apparaat staan en u gebruikt de pincode van de DigD app om de MijnGegevens app te openen. GEGEVENSVERWERKING & PRIVACY Als u de MijnGegevens app van MijnOverheid gebruikt worden er bepaalde persoonsgegevens verwerkt. Tijdens het inloggen wordt uw BSN via DigiD naar MijnOverheid verstuurd. Om de gegevens vanu…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are MijnGegevens's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MijnGegevens runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0474C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.