Sampled from 6 of Penti: İç Giyim & Plaj Giyim's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC5474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
-Online shopping and pick up in-store! Choose “Click & Collect” at checkout— or get it DELIVERED at home. -Save the items you love the most in your own list of favorites — just tap the HEART ICON and shop them later. -Get your perfect BRA FIT from home while watching our Perfect fit video, save your size and up to 3 of your favorite styles. -Our app also comes handy when you’re already inside one of our stores. If you can’t find your size or would like to know if an item is available online in more sizes and colors — enter the product number in the SEARCH bar. -Keep up to date with the VS world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a new collection drops and you’ll instantly be notified when we have special offers and events!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Penti: İç Giyim & Plaj Giyim's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Penti: İç Giyim & Plaj Giyim runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC5474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.