Sampled from 5 of ICA Handla Online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#E47464 accent
#111111 text
Välkommen till ICA Handla-appen! Med vår app kan du enkelt beställa dina favoritvaror direkt från din mobil. Spara tid och energi genom att handla var du än är – välj att hämta i butik eller få maten levererad till din dörr. Dina favoriter Handla smidigare genom att besöka sidan med alla dina favoritvaror samlade på ett ställe. Lägg till varorna som du önskar i varukorgen – snabbt och effektivt! Köpbara recept Osäker på vad ni ska äta till middag i veckan? Inga problem. Våra recept gör det enkelt att handla ingredienserna med några knapptryck. Smart Shop Smart Shop fyller automatiskt varukorgen med de varor som du brukar handla, för en så smidig upplevelse som möjligt. Smart, eller hur? Listor Skapa listor för allt från tacomiddagen till veckohandlingen så du inte glömmer något viktigt. ICA Handla-appen är för dig som är eller vill bli stammis hos oss.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ICA Handla Online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ICA Handla Online runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E47464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.